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College of Business — Events & Staff

Burns Marketing 2016 Critical Usability Analysis & UI

Problem

CSU COB recently had rebranding services by a local agency, where brand and website component look were redesigned for implementation into their new CMS. Additionally, there will be >20 content managers within the company, so permissions to modify content needed to be locked down.

During implementation, they realized a few interactive pages were never flushed out and a few questionable interaction patterns needed to be evaluated.

Role

As the main redesign happened elsewhere, I came in as a User Experience Consultant to help connect any missing pieces as well as evaluate general usability, information architecture, and interaction design while our development team assisted with their new CMS migration.

  • Critical Analysis
  • Presentation to Stakeholders
  • Interaction Design
  • UI Design

Outcome

Provided an easily scannable events calendar and list view to accommodate the most common contexts of use. Critically evaluated their work-in-progress website to uncover any potential usability issues before launch the site publicly within a couple weeks. Then set up a time to present in person to both their internal stakeholders as well as their marketing team my findings.